Following the latest trends, ROX brings you breath-taking diamonds, luxury watches and contemporary designer jewellery inspired by catwalk trends and the ever increasing influence of street style.

The ROX reputation for diamond engagement rings is second to none. As diamond experts, we know what it takes to spot a beautiful diamond.

ROX diamond engagement rings are handcrafted by the finest craftsmen in our London workshops. Created to suit the size, shape and cut of each individual diamond to ensure there is no compromise on its beauty. We ensure that every one of our diamond engagement rings meets the ROX standard.

Each ROX diamond is handpicked for its superior cut, sparkle and above all, beauty.  Only one per cent of the diamonds ROX actually see make it into each handcrafted design, with expertly trained diamond specialists finding the best in cut, colour and clarity to create mesmerising designs.

At our Liverpool Boutique, our watch specialists can also help you choose the perfect Hublot timepiece. This is the first time the Swiss watchmaking brand has been available in the city.

Our loyal customers are given the red carpet treatment from the moment they set foot in a ROX store – from luxurious contemporary design to the inviting lounge areas and the unrivalled level of personalised customer service, ROX aims to make you feel like a VIP every time you visit.

ROX stores are designed to make you feel equally comfortable with asking for advice, or being left alone to consider your purchase privately over a complimentary glass of champagne or chilled beer in the stunning ROX Thrill Room.