The 600 sq. ft. store features some of the brand’s best-selling collections including the record-breaking OMEGA X Swatch and Blancpain X Swatch collaborations.

From classic Swatch styles to best-selling collaborations, including The Simpsons Collection, to the very latest in fashion forward ranges such as BIG BOLD IRONY and the pioneering BIOCERAMIC WHAT IF? Collection, there is something to suit every style.

The specially designed store offers a fun and welcoming atmosphere for customers to try on watches, and also includes a Swatch X You area where customers can customise their very own unique Swatch. It’s a perfect option for those looking to choose a gift for a loved one, or themselves.